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How Strong Are Rare Earth Magnets?

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rare earth magnets

How Strong Are Rare Earth Magnets?

Magnets are an integral part of many technologies and appliances in the 21st century.

From tiny fridge magnets that hold to-do lists to powerful ones that create magnetic fields for electricity generation from wind turbines, there are many different types of magnets.

The world’s strongest magnets, also known as rare earth magnets, are made by alloying certain rare earth elements with other materials.

But just how strong are rare earth magnets, and what makes them so powerful?

Measuring Magnet Strength

The above infographic uses data from First4Magnets to compare the strength of magnets. But before looking at the strongest magnets, it’s essential to understand how to measure magnetic strength.

The maximum energy product, measured in mega-gauss-oersteds (MGOe), is one of the primary indicators of magnetic strength. It is a multiplication of two measurements: a magnet’s remanence and its coercivity.

  • Remanence:
    To become magnets, ferromagnetic substances need to enter the magnetic field of an existing magnet. Remanence, measured in Gauss, is the magnetism left in the magnet after removing the external magnetic field.
  • Coercivity:
    Coercivity is the energy required to bring a magnetic material’s magnetism down to zero. Measured in oersteds, it essentially captures the magnetic material’s resistance to demagnetization.

The Strength of Rare Earth Magnets

Each magnet has a grade, which typically denotes its strength. For example, a neodymium magnet of grade N42 has a strength of 42MGOe.

To put the power of two common rare earth magnet grades into perspective, here’s how their strength compares with common grades of other permanent magnets:

Magnet (Grade)CompositionMaximum Energy Product (MGOe)
Neodymium (N42)Neodymium, iron, boron42
Samarium Cobalt (SmCo 2:17)Samarium, cobalt28
Alnico (Alnico-5)Iron, aluminum, nickel, cobalt5.5
Ferrite (Ferrite-8)Ceramics, iron oxide3.5
Magnetic rubber (Grade Y)Strontium or barium, synthetic rubber, PVC0.8

Note: While the N42 neodymium magnet is used more commonly, the strongest available magnet is of grade N52.

Neodymium and samarium—two of the 17 rare earth elements—are ferromagnetic, meaning that they have inherent magnetic properties and can be magnetized. These metals are first mined, refined, and then combined with materials like iron, boron, and/or cobalt to make the strongest magnetic alloys.

Neodymium magnets are typically composed of one-third neodymium, along with iron and boron. Some of the neodymium in magnets can be replaced with praseodymium, another rare earth material. For this reason, neodymium magnets are also known as NdPr magnets.

Due to their strength, neodymium magnets have found their way into various technologies, from phones and laptops to motors in electric vehicles. In fact, according to Adamas Intelligence, 90% of all EV motors use NdPr magnets. Because these magnets also offer relatively high strength for a smaller size, they are also the predominant choice for wind turbines, reducing turbine weight significantly.

Samarium-cobalt magnets exhibit exceptional resistance to extreme temperatures. These magnets can operate from temperatures as low as -270℃ up to 350℃ and are also highly resistant to corrosion. Consequently, they have important applications in harsh marine environments and technologies with high operating temperatures.

The Demand for Neodymium Magnets

Global EV sales more than doubled last year, up from around 3 million cars in 2020 to 6.6 million in 2021. Similarly, renewable energy is expanding at a record pace, with capacity installations in 2022 set to break the record set the previous year.

With that in mind, it’s no surprise that the demand for rare earth magnets is expected to increase. Neodymium magnet consumption is forecasted to grow from more than 100,000 tonnes in 2020 to 300,000 tonnes by 2035, with EVs and wind turbines driving growth.

However, the supply chain of neodymium magnets remains a concern with China controlling the majority of rare earth extraction, refining, and downstream magnet production.

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Charted: The End-of-Life Recycling Rates of Select Metals

End-of-life recycling rates measure the percentage of a material that is recovered at the end of its useful life, rather than being disposed of or incinerated.

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A chart ranking the end-of-life recycling rates (EOL-RR) of commonly used metals in the economy, per 2021 data from the International Energy Agency.

Charted: The End-of-Life Recycling Rates of Select Metals

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

We visualize the end-of-life recycling rates (EOL-RR) of commonly used metals in the economy. Data is sourced from the International Energy Agency, last updated in 2021.

ℹ️ EOL-RR is the percentage of a material or product that is recycled or recovered at the end of its useful life, rather than being disposed of in landfills or incinerated.

Tracking recycling rates helps manage resources better and make smarter policies, guiding efforts to cut down on waste.

Ranked: The End of Life Recycling Rates of Select Metals

Gold has an 86% recycling rate according to the latest available data. Per the Boston Consulting Group, one-third of total gold supply was met through recycling between 1995–2014.

MetalEnd-of-life recycling
rate (2021)
🔍 Used In
Gold86%💍 Jewelry / Electronics
Platinum/Palladium60%🔬 Optical fibers / Dental fillings
Nickel60%🔋 Batteries / Turbine blades
Silver50%💍 Jewelry / Mirrors
Copper46%🔌 Electrical wiring / Industrial equipment
Aluminum42%✈️ Aeroplane parts / Cans
Chromium34%🍽️ Stainless steel / Leather tanning
Zinc33%🔗 Galvanizing metal / Making rubber
Cobalt32%🔋 Batteries / Turbine engines
Lithium0.5%🔋 Batteries / Pacemakers
REEs0.2%📱 Mobile phones / Hard drives

Note: Figures are rounded.

Several factors can influence metal recycling rates. According to this International Resource Panel report, metals that are used in large quantities (steel) or have a high value (gold) tend to have higher recycling rates.

However, for materials used in small quantities in complex products (rare earth elements in electronics), recycling becomes far more challenging.

Finally, a metal’s EOL-RR is strongly influenced by the least efficient link in the recycling chain, which is typically how it’s initially collected.

Learn More on the Voronoi App

If you enjoyed this post, check out Critical Materials: Where China, the EU, and the U.S. Overlap which shows how critical materials are classified within different jurisdictions.

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Technology Metals

Mapped: Ukraine’s Mineral Resources

Ukraine claims to hold nearly $15 trillion worth of mineral resources.

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This map shows Ukraine's mineral resources according to data from the Ukrainian Geologic Survey.

Mapped: Ukraine’s Mineral Resources

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

An anticipated minerals deal between the United States and Ukraine was not signed today after a contentious Oval Office meeting between President Donald Trump and Ukrainian President Volodymyr Zelensky at the White House.

The proposed Reconstruction Investment Fund references “deposits of minerals, hydrocarbons, oil, and gas”. Most notably, the Trump administration has shown interest in rare earth reserves—a group of 17 chemically similar elements critical to manufacturing high-tech products, including loudspeakers and computer hard drives.

The data for this graphic comes from the Ukrainian Geologic Survey.

Ukraine’s Untapped Resource Potential

Ukraine claims to hold nearly $15 trillion worth of mineral resources, making it one of the most resource-rich nations in Europe. The country is home to the continent’s largest reserves of lithium, titanium, and uranium.

  • Titanium – Used in aerospace and military applications
  • Graphite – Essential for battery production
  • Lithium – A key component of lithium-ion batteries
  • Beryllium – Vital for defense and telecommunications
  • Rare Earth Elements – Crucial for electronics, renewable energy, and defense industries

According to data from the Ukrainian geologic survey, Ukraine possesses 5% of the world’s mineral resources, including 23 of the 50 materials deemed critical by the U.S. government. These include:

ElementReserves (tonnes)Global Production (%)Reserves Global/Europe
Carbon18,600,000 t4%#5
Manganese140,000,000 t1.6%#4
Iron6,500,000,000 t1.5%#8
Beryllium13,900 t--
LithiumClassified-#1 (Europe)
TitaniumClassified7%#9
UraniumClassified2%#1 (Europe)

Geopolitical and Economic Implications

Access to Ukraine’s resource wealth could strengthen U.S. supply chains and reduce reliance on China, which dominates rare earth processing. However, securing investment and ensuring stable extraction remains a challenge amid the ongoing conflict with Russia.

Learn More on the Voronoi App 

If you enjoyed this topic, check out this graphic that visualizes the top 10 donors to Ukraine between Jan 24, 2022, and July 31, 2023.

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