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The World’s Growing Middle Class (2020–2030)



The World’s Growing Middle Class 2020–2030

The World’s Growing Middle Class (2020–2030)

The middle class is already the largest spending group in the world, driving increased consumption of goods and materials.

50 years ago, this group of global consumers lived almost exclusively in Western countries. Today, they are increasingly spread around the world, representing 45% of the global population.

In this graphic based on data from Brookings Institution, we highlight the global middle class’ impact on the global economy and how this population is expected to grow in the next decade.

Who is Considered Middle Class?

Though there are many different definitions of middle class, many define the group as those earning between $10 and $100 per person per day.

For the Brookings’ projection, the global middle class is divided by the lower middle class (earning $11–$50 per day in 2011 PPP) and the upper middle class (earning $51–$110 per day in 2011 PPP).

In general, middle class families also tend to own their own home through a mortgage, own a car, and have enough savings to afford to dine out and take vacations.

Consumer Group# of People (2020)# of People (2030P)
Upper Middle Class0.6 billion1.0 billion
Lower Middle Class2.9 billion3.8 billion
Rest of World4.2 billion3.6 billion
Total7.7 billion8.4 billion

Since 2003, when the number of poor and vulnerable people in the world reached a historic peak of 4.4 billion people, the middle class has been growing fast, especially in Asia.

By 2030, another 700 million people are expected to join the global middle class, making it more than half of the world’s total population.

Middle Class Spending

Over the last few decades, the middle class has grown into one of the primary forces sustaining the global economy.

In 2020, the global middle class spent $44 trillion, or 68% of the world’s consumer spending. By 2030, middle class households are expected to spend even more, an estimated $62 trillion or 50% more than in 2020.

Per capita, the upper middle class and wealthy elite will lead in consumption, but the largest overall spenders will be the 3.8 billion people in the lower middle class:

Consumer GroupTotal Spending (2020)Total Spending (2030P)
Upper Middle Class$18T$27T
Lower Middle Class$26T$35T
Upper Class + Poor/Vulnerable$20T$29T

Though many will move up into the lower middle class, the amount of people in the poor and vulnerable segment will remain large. However, it will only account for $5 trillion, or about 6%, of total spending globally.

A Richer World

History has shown that as science and technology advance, the world becomes richer.

Although inequality between countries persists and takes a long time to overcome, middle-income countries increasingly catch up to high-income countries and create this swelling population of middle class households.

With more than half of the world’s population projected to be in the middle class by 2030, what will material consumption in the next decade look like?

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Visualizing the Material Impact of Global Urbanization

The world’s material consumption is expected to grow from 41 billion tonnes in 2010 to about 89 billion tonnes by 2050. This graphic shows the impact of urbanization.



Visualizing the Material Impact of Global Urbanization

Cities only cover 2% of the world’s land surface, but activities within their boundaries consume over 75% of the planet’s material resources.

With the expansion of urban areas, the world’s material consumption is expected to grow from 41.1 billion tonnes in 2010 to about 89 billion tonnes by 2050.

In today’s graphic, we use data from the UN International Resource Panel to visualize the material impact of global urbanization.

How Material Consumption is Calculated

Today, more than 4.3 billion people or 55% of the world’s population live in urban settings, and the number is expected to rise to 80% by 2050.

Every year, the world produces an immense amount of materials in order to supply the continuous construction of human-built environments.

To calculate how much we use to build our cities, the UN uses the Domestic Material Consumption (DMC), a measure of all raw materials extracted from the domestic territory per year, plus all physical imports, minus all physical exports.

Generally, the material consumption is highly uneven across the different world regions. In terms of material footprint, the world’s wealthiest countries consume 10 times as much as the poorest and twice the global average.

Based on the total urban DMC, Eastern Asia leads the world in material consumption, with China consuming more than half of the world’s aluminum and concrete.

Major Global Regions2010 Material Consumption (billion tonnes)2050P Material Consumption (billion tonnes)% total urban DMC change (2010-2050P)
Southern Asia2.78.6223%
South-Eastern Asia2.05.6180%
Central and Western Asia1.94.7151%
Eastern Asia9.019.2113%
South and Central America6.511.171%
North America7.79.017%

According to the UN, the bulk of urban growth will happen in the cities of the Global South, particularly in China, India, and Nigeria.

Consumption in Asia is set to increase as the continent hosts the majority of the world’s megacities—cities housing more than 10 million people.

However, the biggest jump in the next decades will happen in Africa. The continent is expected to double in population by 2050, with material consumption jumping from 2 billion tonnes to 17.7 billion tonnes per year.

A Resource-Efficient Future

Global urban DMC is already at a rate of 8–17 tonnes per capita per year.

With the world population expected to swell by almost two and a half billion people by 2050, new and existing cities must accommodate many of them.

This could exacerbate existing problems like pollution and carbon emissions, but it could equally be an opportunity to develop the low-carbon and resource-efficient cities of the future.

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Mapped: The World’s Next Megacities by 2030

Where will the world’s next megacities be by 2030?



map of projected megacities by 2030

What is a Megacity?

In 1800, less than 10% of people lived in urban areas. Today, more than 4.3 billion people or 55% of the world’s population live in urban settings.

Mass migration from rural areas to urban centers gives rise to megacities—cities housing more than 10 million people, which are often the centers of economic activity in a given country. New York and Tokyo were the first to be recognized as megacities in the 1950s. Today, there are 32 megacities across the globe, and this number is set to grow.

The above graphic uses data from UN World Urbanization Prospects (2018) to map cities that are projected to turn into megacities by 2030.

The World’s Next Megacities

In most high-income countries including the U.S., Canada, Japan, Australia, and those in the Middle East, over 80% of the population live in urban areas. By contrast, in many low-income countries, the majority still live in rural settings, and the potential for urbanization remains high.

Therefore, many of the up-and-coming megacities are in developing countries.

CityCountry2022 Population2030P Population% Increase From 2022
SeoulSouth Korea 🇰🇷9,975,70910,163,0001.90%
LondonUK 🇬🇧9,540,57610,228,0007.20%
ChengduChina 🇨🇳9,478,52110,728,00013.20%
NanjingChina 🇨🇳9,429,38111,011,00016.80%
TehranIran 🇮🇷9,381,54610,240,0009.20%
Ho Chi Minh CityVietnam 🇻🇳9,077,15811,054,00021.80%
LuandaAngola 🇦🇴8,952,49612,129,00035.50%
AhmedabadIndia 🇮🇳8,450,22810,148,00020.10%
Dar es SalaamTanzania 🇹🇿7,404,68910,789,00045.70%

The fastest-growing cities—Dar es Salaam and Luanda—are both in Sub-Saharan Africa. Luanda is the capital city of Angola and among the 10 wealthiest cities in Africa. Dar es Salaam is the largest city and financial hub of Tanzania, and by 2100, it’s projected to be the third-most populous city globally.

Furthermore, five of the nine projected megacities are located in Asia.

Chengdu, located in Southwestern China, has been an attractive destination for foreign investment. As of 2020, 305 of the world’s 500 largest companies had operations in the city. Ho Chi Minh City (HCMC) is the fastest-growing Asian city on the list. In 2019, HCMC accounted for roughly 23% of Vietnam’s gross domestic product (GDP), highlighting its position as the main commercial hub.

Upon comparing the per capita GDPs of the countries listed above, London and Seoul are the two outliers, located in the wealthiest countries.

CountryGDP per capita (2020, current US$)
UK 🇬🇧$41,059.2
South Korea 🇰🇷$31,631.5
China 🇨🇳$10,434.8
Vietnam 🇻🇳$2,785.7
Iran 🇮🇷$2,422.5
India 🇮🇳$1,927.7
Angola 🇦🇴$1,776.2
Tanzania 🇹🇿$1,076.5

Source: World Bank

Both South Korea and the UK have a higher GDP per capita than the rest of the countries combined, and more than 80% of their population live in urban areas. Therefore, it’s unsurprising that Seoul and London have the lowest growth rates among projected megacities. By contrast, cities in Angola and Tanzania—the two lowest-income countries—are projected to grow by over 35% from 2022 to 2030.

The Urbanization Megatrend

The global urban population has been climbing for decades, while the rural population has started stagnating.

In 2007, the number of people living in urban areas eclipsed that of rural areas, and the gap is expected to widen. The UN projects that by 2050, 68% of the world will live in urban areas. Only a few countries are expected to have more people living in rural areas than urban settings, mainly in Sub-Saharan Africa and Asia.

Where will the new megacities beyond 2030 be?

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